Monday, October 1, 2012

GUEST POST! October is #FairTradeMonth

Last October I was invited to an event with acclaimed nutritionist Ashley Koff, to learn about the importance of buying FAIR TRADE products. The event really opened my eyes and changed my shopping habits!

buy products with this label whenever you can!
Why should you shop Fair Trade? Here's a cute video that explains why:

And here's a guest post from the folks at Fair Trade USA that helps break it down a little more-enjoy! STAY TUNED later in the month, I'll be giving away some yummy FAIR TRADE products for you to try for yourself!

Fair Trade is a market-based approach to fighting poverty. That means that it only works when you actually buy the stuff. So make sure you’re holding up your end of the bargain during October!
Can you make a commitment to purchase at least one Fair Trade Certified product every time you shop? In addition to try new products, you are voting with your dollars by showing your favorite store that you support Fair Trade. You are also supporting the hard working farmers who produced the product.
Another approach is to make one swap in your everyday routine – like trading in your daily cup of coffee or banana for the Fair Trade Certified version.


Visit the Fair Trade Certified fan page and you will find a robust community of Fair Traders like you! Regular updates will help you stay up-to-date on the latest news in the Fair Trade world, including frequent giveaways, stories from Fair Trade farms, delicious recipes, and information about Fair Trade events. Become a fan to demonstrate your support for Fair Trade, then take your support a step further by becoming a fan of brands that sell Fair Trade Certified products. This is a good way to let them know that you like what they're doing!

You can also show your support for Fair Trade on your own Facebook profile by changing your cover photo to one of these inspiring images.


If you're a Twitter-er or an instagram-er, follow @FairTradeUSA for up-to-the-minute news from the #FairTrade community and have the opportunity to enter giveaways and participate in Twitter parties. During Fair Trade Month, tweet about Fair Trade using the #FairTradeMonth hashtag.


Having trouble finding Fair Trade products where you shop? Sometimes all you have to do is ask! Requesting more Fair Trade products is as easy as filling out a comment card or speaking directly with the manager. Explain that you want to make every purchase matter by buying Fair Trade. It helps to name specific products or product categories and to direct the manager to the Fair Trade USA website to learn more.
You can also ask for Fair Trade to be served at your school or office. Encouraging a large organization to go Fair Trade is a very effective way to increase the impact for farmers and workers in more than 58 countries.

"American consumers have so much power. Every time we go to the store we can vote with our dollars for a better world." - Paul Rice, President & CEO of Fair Trade USA

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